Branding Strategy

A brand is more than just a logo or company name

Your brand is what people think about you and talk about you when you’re not in the room, the perception that clients or customers have of your business and the voice that defines your company as a whole—to recognize the value potential here; however, requires branding strategies covering each element.
The rules around branding are evolving now more rapidly than ever, thanks to a changing consumer environment. The rise of Millennial, social media and thought-leadership are pushing brands to think differently every day and hour in order to engage with their audiences in new ways.

As exciting as it may sound to create and run your own business, there’s also a great deal of effort involved with bringing your vision to life. For many aspirational organizations, the path to success is full of hazards, mistakes, and misunderstandings.
So, how to make sure that you won’t end up facing the wrong direction? Although getting support from a startup branding agency is mandatory and the most obvious solution, there are also other things that an organization can do to prepare themselves to deal with an uncertain future.
A well-defined (and well funded) startup branding strategy acts as a roadmap for your organization, leading you towards growth in your industry. The only trouble is that branding is a time consuming and difficult process as the future of your organization as well as it's very existence is at stake.
What you’re going to name your venture and why? What your logo should look like and why? These are only the first 2 of the innumerable questions that would puzzle you. These questions make you sleepless not only at the start of your venture but also every time you launch a new product or new service. If these you too are facing these questions, you are at the right place as we got IIT and IIM alumni with ample amount of experience working to deal with these issues, so that you can concentrate on other dreams.


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Our Clients

Our Team

Abhash Kumar

Strategy Head
Partner, Ichelon

Meet Abhash

Rohit Gupta

Business Development Head
Partner, Ichelon

Meet Rohit

Deep Das

Marketing Head
Partner, Ichelon

Meet Deep

Ashish Samudralwar

Branding Head

Meet Ashish