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Branding strategy

"A brand is more than just a logo or company name. Your brand is what people think about you and talk about you when you’re not in the room, the perception that clients or customers have of your business and the voice that defines your company as a whole—to recognize the value potential here; however, requires branding strategies covering each element.

The rules around branding are evolving now more rapidly than ever, thanks to a changing consumer environment. The rise of Millennial, social media and thought-leadership are pushing brands to think differently every day and hour in order to engage with their audiences in new ways.

As exciting as it may sound to create and run your own business, there’s also a great deal of effort involved with bringing your vision to life. For many aspirational organizations, the path to success is full of hazards, mistakes, and misunderstandings.
So, how to make sure that you won’t end up facing the wrong direction? Although getting support from a startup branding agency is mandatory and the most obvious solution, there are also other things that an organization can do to prepare themselves to deal with an uncertain future.
A well-defined (and well funded) startup branding strategy acts as a roadmap for your organization, leading you towards growth in your industry. The only trouble is that branding is a time consuming and difficult process as the future of your organization as well as it's very existence is at stake.
What you’re going to name your venture and why? What your logo should look like and why? These are only the first 2 of the innumerable questions that would puzzle you. These questions make you sleepless not only at the start of your venture but also every time you launch a new product or new service. If these you too are facing these questions, you are at the right place as we got IIT and IIM alumni with ample amount of experience working to deal with these issues, so that you can concentrate on other dreams.

We specialize in:

  • Your brand inspiration, purpose, values and promise
  • Brand differentiators
  • Your brand architecture
  • Personality traits and your brand means
  • The most powerful emotional benefits that your brand delivers
  • Positioning statements and your brand story
  • Visual and operational branding guidelines
  • Your brand strategy implementation plan


  • Get your first consultation free